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Mnemonic in the News: The “Plaid for NFTs”

Andrii Yasinetsky
April 18, 2023

As Becca Szkutak at Forbes put it, 2021 “will go down in history as the year NFTs broke out, infiltrating almost every industry from art and music to charity and even floats in the Macy’s Thanksgiving Day Parade… Yet the multi-billion dollar market rapidly scaled this year without a critical piece to sustain this growth — proper infrastructure. San Francisco-based Mnemonic looks to change that.”

We built Mnemonic to provide a foundational data layer on top of which the NFT industry is being built.

One way to think of our data platform is as the “Plaid for NFTs.” Plaid solved a critical infrastructure problem for finance applications— securely and reliably connecting to users’ bank accounts so that companies we use everyday, like Venmo, can provide their services to customers. This also happened at a critical inflection point in the industry’s evolution, arguably similar to where the NFT space is currently.

Our API provides a similarly critical piece of the infrastructure and data layer for the blockchain industry. Our intelligence platform focuses on NFTs and covers a wide spectrum of consideration: NFT traits, transaction volumes and values, metadata analysis and more. We have built a Google-like crawling system that not only ingests what's available on chain, but also indexes all pieces of the metadata associated with every NFT. This means we are processing millions of NFTs to provide the freshest and most relevant results to our customers, whether they’re developers using our data to build new applications or simply interacting with our live dashboards. On its own, ingesting and indexing all this NFT data is a very hard engineering problem that had not been widely addressed in the space until now. 

Beyond the blockchain, nearly every company is or will become an Internet company–included in that will be NFTs for many of them in a variety of capacities. With these myriad use cases, a system like Mnemonic is needed to reference and track the data surrounding each NFT. This is a core building block for many companies’ Web3 strategies, whether they’re a crypto-native startup or a Fortune 500 brand.

Since Mnemonic’s official launch and funding announcement, we have been overwhelmed by the interest from blue chip collections to provide their communities with real-time analytics dashboards. We’re already working with some great partners such as Dapper Labs, Yat, Into The Block and Mintable, and we’re excited to work with more companies and brands who want to build powerful, scalable NFT applications. World of Women, Lazy Lions, Gutter Cat Gang and Dystopunks are our four launch collection partners, and we're excited to see more collections join them. 

If you're building an NFT application or company, we want to hear from you!

Read more about us in the news below:

Forbes

NFT Infrastructure Startup Mnemonic Emerges From Stealth With $4 Million In Funding
“The last 12 months will go down in history as the year NFTs broke out… Yet the multi-billion dollar market rapidly scaled this year without a critical piece to sustain this growth — proper infrastructure. San Francisco-based Mnemonic looks to change that.

The Information

Mnemonic Sifts Through NFT Data for Insights
“Blockchains record transactions in a way that’s transparent and decentralized, but transaction data is not always simple to parse. Mnemonic, which started in July, wants to make it easier for businesses to analyze data that will help them track trends and gain a competitive advantage in this emerging market.”

CoinTelegraph

Mnemonic raises $4 million to launch B2B API platform focused on NFT's
“As the NFT market emerges into the mainstream, the demand for correlated data tools is witnessing a parallel ascension. Yasinetsky noted… ‘We have built a Google-like crawling system that not only ingests what's available on chain, but also indexes all pieces of the metadata associated with every NFT.”

PYMNTS.com

‘First B2B NFT’ Company Mnemonic raises $4M 
“Mnemonic says its API offers insights into market dynamics and the behavior of token owners, as well as a search of all NFT data, cohorts and contracts.”

San Francisco Business Times

Ex-Uber, Reddit and Google team launches NFT platform for the next era of blockchain applications 
“It's being touted as the ‘
Plaid for NFTs’ — in the same way Plaid disrupted the fintech industry, Mnemonic is transforming the blockchain industry through its API that provides a similarly critical piece of the infrastructure and rich data.”

NFT Evening

NFT Intelligence Platform Mnemonic joins NFT industry’s top projects
“Although Mnemonic is a startup company, it has a wealth of experience. The engineers and executives behind the company have experience at Uber, Google, and Reddit, to name a few.”